This week launches NBC’s third annual “Green Week”, which will feature environmentally friendly programming starting Sunday November 15th. Green Week will reinforce NBC’s environmental initiative “Green is Universal” by tuning their programming to deliver environmental initiatives within their plots.
This year NBC’s Green Week will be centered on their “Green Counts Here” campaign. This cross-platform initiative gives NBC Universal audiences to make sure that Green Week counts. NBC will give their audiences the opportunity to a make pledges that would result in them making small green changes to their everyday lives. The amount of these pledges will show consumers the collective impact people can have towards the environment when they chose to do so.
